When and why did you start blogging?
I founded Dandy Diary as part of my final thesis at a fashion university. It’s been five years since then. At that time there were no good men’s fashion blogs out there. With Dandy Diary I tried to fill the gap. Other very important reasons why I started Dandy Diary were: money and fame!
How would you describe your style?
The “common thread” of my style is probably the permanent reinvention. I like to play with fashion. One day I am looking like a homeless guy, on another day like a banker in a tailored suit. I love all kind of looks which aren’t even understood as fashion by the majority of the society.
What do you find interesting in the fashion world at the moment?
I am still fascinated on how the internet is changing the whole fashion business: blogs, lifestreams, online-shops, social-media, fashion gifs and so on. We’re currently experiencing the beginning of a revolution in the fashion business triggered by the internet.
What is the worst thing about blogging?
You are often surrounded by people who are basically talking nothing else than bullshit. But I guess that’s just a logical consequence if you are working in the fashion business.
What is the best thing about blogging?
Free Drinks, free clothes, to have a platform for your ideas and the freedom of writing in completely authentic and independent words, which wouldn’t be possible when you’re an employee of a fashion magazine.
What do you think it takes to become a successful blogger?
You need to be ambitious to work your way up. It’s a daily business that requires a lot of discipline. You should be clear from the beginning about what you will report and in which way you’re going do to it. I think it’s really important to find your own language in words, images and videos.
Do you have any exciting projects coming up?
We’re working on our seasonal Berlin Fashion Week Opening Party and two design-cooperations, which will be released in 2014.
Will you still be blogging in 10 years?
Yes, of course!
Check out David at DandyDiary.DE