by • 8. August, 2013 • All, InterviewsComments (0)1403

When and why did you start blogging?

Almost three years ago, we started the blog first, without putting much thought into it as a simple travel and photo-documentaiton blog. However, as fashion became an increasingly prevalent part of our lives, the blog evolved into a primarily ‘fashion-centric’ blog.

What are you doing when you aren’t blogging?

Trying out cute new restaurants and cafes around town, cooking, shopping, taking photographs, oh yes and also (unfortunately) studying because I’m a full time uni student.

What do you find interesting in the fashion world at the moment?

I’m quite fascinated and immersed in the rapid transition from conventional fashion media i.e. magazines and runway to a more electronically dominated fashion world e.g. through blogs and twitter. In conjunction to this, I love how it is not only the fashion insiders i.e. the editors, designers, stylists etc. who have their voices heard in the fashion world but how fashion ‘outsiders’ such as bloggers have such increasingly powerful voices in the fashion-sphere at the moment. I think it makes fashion less exclusive and more something that can be enjoyed by everyone.

What is the best thing about blogging?

Having the opportunity to make the often heavily styled pieces that you see styled in magazines and on the runway on beautiful models more accessible to everyday wear and being appreciated by our readers for doing so.

What do you think it takes to become a successful blogger?

A successful blogger needs to have a truly unique perspective and individual sense of style that makes them distinguishable from others. In other words – a successful blogger has a clear sense of self style which transcends trends and seasonality. In my mind, those bloggers that just follow trends don’t make a strong enough impression in my mind to be remembered. Saying that, a good blogger must also be accessible to readers and have a sense of style that can be translated easily into daily life.

What plans do you have for the future?

I have too many different plans – all in completely different directions such that they seem to cancel out and make me feel as if I have no plans whatsoever. I am currently in my last semester of a Bachelor of Science – I have a few plans as to what I want to do with this degree next year but at the same time I would love to somehow integrate fashion into my future career.

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